aestheticsbymaya.co.uk
Aesthetics by Maya: From Fragmented to Premium
The transformation of aestheticsbymaya.co.uk involved taking a muddled, underdeveloped site with broken links and reimagining it as a high-end, premium digital storefront. My primary strategy was to establish the clinic as Chingford’s most recognised and trusted destination for aesthetic treatments while simultaneously building a scalable foundation for Maya’s burgeoning training academy.
By prioritising a treatment-focused architecture, the site builds immediate clinical authority, yet it also provides dedicated space to showcase Maya as a specialist clinician available for hire to train staff at external clinics. To streamline the patient journey, I integrated the SimplyBook system, making appointment scheduling seamless and professional. Beyond the build, I provided a comprehensive marketing suite, including:
Email Marketing & Lead Generation: Implementing strategic pop-ups with targeted offers to build a loyal client base.
Social Media Design: Creating cohesive visuals to promote both clinical treatments and educational courses.
Monthly Management: Ongoing oversight of the booking platform to ensure peak operational efficiency.
This multi-layered approach has allowed Maya to dominate the local market while successfully expanding her influence within the aesthetics training industry.